You may have poured your heart and soul into launching your official website and expected the results to skyrocket. Alas! It didn’t happen as your expectations and you look for the culprit that is stopping you from making high conversions. Let us tell you: that there is something wrong with your landing page. There is a great possibility that you committed some mistakes while creating it.
Don’t you worry! You can still fix those blunders to turn most clicks into conversions and visitors into loyal customers. Is it what you want, right? It isn’t some pipe dream, but it is totally within your reach if you make a few mindful tweaks that we’ve unveiled below. Avoiding or fixing the following mistakes will transform your failed landing page into a conversion champion. So, are you ready to learn about them? Let’s begin!
5 Common Landing Page Mistakes That Kill Your Conversions
Vague Value Proposition
How would you feel if you stepped into a store with a cluttered display of products and no staff to explain their functionality? You would feel overwhelmed and instantly walk out from there, right? Similarly, it is what your visitors would feel if your landing page had a vague value proposition. They would feel unsure of what benefits your company provides to them, leaving your website and boosting your bounce rate.
Expert Tips To Fix This Mistake:
- Craft a strong headline that highlights the key benefits your offerings provide
- Use clear and concise language, plus powerful words to evoke a sense of urgency and curiosity
- Avoid technical jargon and prefer a language that is easily understandable for your prospects
- Mention core problems that your offerings solve
Confusing Design And Navigation Menu
Another thing that overwhelms visitors, and makes them click the back button is the visually cluttered design and navigation menu. The purpose of your landing page is to drive conversions, but it wouldn’t meet it if it contained extra navigation elements. If you want professional assistance to solve this issue, hire the best logo design and web design agency. Collaborating with a reputable and affordable company will improve all aspects of your branding and marketing, thus maximizing your ROI.
Expert Tips To Fix This Mistake:
- Avoid extra menus and links to other pages, as it would distract your visitors from taking the targeted action
- Employ a clean and uncluttered design that leads the visitor’s glance towards your CTA
- Keep enough white space to create a balanced look and focus on key elements
- Optimize visual elements, such as images and videos for faster loading speed
- Position the most important information strategically to make it stand out
- Treat your landing page as a direct mail flyer with only one sold message and CTA. Avoid the temptation of including multiple social media pages or various links at this point
- Simply use the navigation bar to encourage your prospects to focus on the value proposition
Poor Call To Action
A poor call to action can waste all the efforts you put into crafting a compelling message and web design. Avoid generic or vague CTA to inform your prospects about what to do next.
Expert Tips To Fix This Mistake:
- Develop a strong and action-oriented call to action, whether it is making a purchase or signing up for a free trial
- Use error-free and concise language to emphasize the benefits your prospects will enjoy after taking action
- Incorporate urgency words, such as ‘Now,’ ‘Today,’ or ‘Hurry’ to encourage immediate conversions.
- Use different colours, shapes, and text for CTA buttons and conduct A/B testing to determine the most successful one
Non-Responsive To Different Screens
In today’s tech-driven world, your landing page is a big fail if it doesn’t adapt well to different screen sizes. If its design appears clunky or unreadable on small screens, such as mobile phones, it is a conversion killer. Your prospects would leave your site out of frustration, and you’ll miss the opportunity to turn them into clients.
Hire a reputable UI design agency that specializes within your business niche. For instance, collaborate with an esteemed presentation design company if your company mainly offers PowerPoint presentation services.
Expert Tips To Fix This Mistake:
- Employ a web design that is responsive to all screen sizes, whether it is a desktop computer, smartphone, or tablet
- Integrate mobile-friendly fonts and optimize images to boost loading duration on mobile data connections
- Test your web design across different devices to ensure it is a seamless user experience
- Prioritize responsive design capabilities while selecting a website template
- Avoid complex animations or flash elements that can’t render properly on smartphones
No Social Proof
People usually hesitate to become the first one to try something new, be it a service or a product. They typically prefer to opt for the one that others are already using and have good reviews. No social proof on your landing page can make your prospects leave your site unconvinced. Including client testimonials or endorsements from reputable sources will boost your brand’s trust and credibility, making your offerings valuable.
Expert Tips To Fix This Mistake:
- Include positive words from your satisfied clients that highlight the advantages or perks they received
- Highlight case studies to prove how your offerings helped a specific company achieve success
- Incorporate logos from reputable and globally recognized companies that use your service or product
- While you may have countless testimonials, select the ones that resonate with your target audience
- Feature quantifiable results through reviews and case studies to prove the effectiveness of your services or products
Why do landing pages fail?
They fail due to a lack of focus on the action you want your users to take. Many landing pages usually cater to too many things and have too much content that they end up confusing the visitors.
How to improve conversion on the landing page?
Research what’s not working on your landing page and fix those issues. Analyse your visitors’ behaviour and then include content that directly communicates to them. Highlight that you understand your prospect’s challenge and you aim to solve it by offering a promising value. Include headlines that play to their emotions and persuade them to answer your call to action.
How do you increase the landing page quality?
Provide information to your prospects regarding what they’re looking for. Keep your content consistent from the ad to the landing page to maintain a positive impression. Make your website mobile-friendly and boost its loading speed.
To Conclude
Your landing page is the first impression your visitors get of your brand, and it’s crucial to make it count. By avoiding the above mistakes, you can transform your landing page into a powerful tool for conversion. With these adjustments, you’ll not only enhance user experience but also see a significant boost in your ROI. Thus, start refining your landing page today and make it clearer, aesthetically appealing, and more focused on lead generation.