One of the most well-liked and broadly used categories of logo design is known as typography. The best thing about this category is that it is simple to make, appears simple and quickly recognizable, and is more particular to the brand because it has a brand name on the logo.
A text-based trademark that is styled and arranged in a way that helps its brand’s nature is known as a typographic trademark. Unlike others that have pictures and logos, they are known for their simplicity. A professionally designed logo transfers a brand’s recognition and informs the audience of the industry in which the brand belongs.
As words hold a huge amount of power, you are all set to go by adding some creativity to your logo. Adding your personalized touch can play an important role in portraying the story of your business and, therefore, making it look special. With your brand name as your brand logo, it won’t be difficult for your business to develop strong brand awareness.
In this blog, we will discuss everything you need to know about creative typography.
Important Aspects When Picking A Typography For Logo Design
Before we jump into the details of custom logo design with creative typography, let us read about some crucial elements that we must know about.
Understand Your Competitors
It is very crucial to know who your competitors are. Who are your business’s closest rivals in the target market? You must ask yourself some questions before you begin to design the trademark. Check the competitor’s logo design and design one that is unique from the competitor’s.
Understand The Brand’s Position
The most important step in making a logo is to recognize your distinctive brand identity. You must know your brand’s personality, target market, and purpose. Inspecting your business will assist you in knowing the place of your brand in the market. Also, in this way, it would be simpler to choose a typographic style that matches the desired visuals of your business.
Research About Your Niche
When a business enters an industry, it becomes important for it to study its competitors and market in its surroundings. To make your trademark shine out of your competitors, you must know about them. You can collect data on different business trademarks in your industry and understand how well your competitors have used the aspects of market trends in their logo designs.
7 Effective Techniques To Design Personalized Typographic Logos
Here are some effective tips that you can apply to design a typographic trademark that incorporates a personalized touch. Let’s have a look at them.
Pick The Right Typographic Style
You must pick a typeface that matches the identity of your brand. Having a traditional touch in your base font can appeal to a broad number of audiences. Different aspects come into the spotlight, such as the visuals, colors, and style of your trademark. You must make sure that it’s easy to read and looks legible on all print and digital mediums.
Customization To Add A Personal Touch
Adding a personal touch means being creative enough to utilize your handwriting style rather than opting for various applications. In a world full of automated designs, the participation of handmade elements adds a human touch that makes it more unique and appealing.
Use An Unconventional Color Scheme
Hues in the trademark appeal to the audience in the beginning as they make it stand out from others. Learn everything about color psychology in logo design and pick a color that is distinctive so it can be counted as a unique element. The colors you pick should arouse positive energy and highlight emotions that match your business.
Negative Space Application
It is an artistic strategy that is utilized in typographic designs. One can personally use the space present between the letters wisely. In this way, you can add different shapes and symbols between the letters, which makes them look fascinating and meaningful. There is a broad range of options available, such as typography tools in Illustrator to make word marks with negative spaces.
Innovation In Ideation
While it’s a great idea to look for inspiration from your rival brands or businesses, all you need to do is ensure your design is original. Your design should be appealing and tell people what you have to offer them. There is much more that you can do with a typographic. You can think of examples like Coca-Cola.
Include Storytelling Components
An ideal logo goes far off than aesthetic. It tells an unforgettable brand story. The story can be related to your brand’s goals, origin, objectives, and historical events that are significant. Regardless of whether it’s a symbol or shape integrated with a line or letter merged with the name. A typographic trademark creates an in-depth connection with the audience. It can also tell about the experience of your brand’s journey. So, it is great to add more sincerity and depth to your logo.
Play With Imagery
When it comes to typography logo designs, you can be as experimental or creative as much as you want. Make a simple image with the words or letters.
Furthermore, if you are looking for some powerful marketing tool, then a leaflet can help you share assist information creatively and quickly. Design a leaflet to advertise your new and small brand. Also, include your leaflet in the product packaging to offer information or instructions. You can ask any Leaflet design company to help you design an astonishing pamphlet that assists you in promoting your brand.
Frequently Asked Questions
How is typography utilized in trademarks?
Typography can add an aesthetic attraction, which makes it unforgettable and makes it stand out. It assists in making a visual representation of the business, which is necessary for making a long-lasting impression on the audience. Also, typography can be best utilized to communicate your business message effectively.
Can you alter the font for a logo?
Yes, you can because you have a proper license for that font. Additionally, remember that it’s a great idea to adjust the font in minor ways to shine out all the other simple logotypes. Otherwise, your trademark will look similar to thousands of other logos.
Is it possible to redesign a logo?
The process of redesigning a logo is similar to making it from scratch. You must tell your brand recognition, curate inspiration, think about the style, and make a proper plan to share the final look.
It’s A Wrap
In a nutshell, making a typographic trademark with a personal touch makes sure an unforgettable journey leads to exploration. The use of artistry and different strategies in an exact manner can ensure a distinctive typographic trademark. The procedure of adding up a personal touch is to transform letters into a sensible harmony that appeals to the audience, leaving a long-lasting impression on the brand’s personality.