A logo’s function is more than just a pretty visual. Your brand trademark is responsible for representing the personality. Does it mean you need to hire a designer to get this result? No, not at all. These days, you can opt for a free logo maker to design an aesthetic, professional, and meaningful logo without needing to be a graphic designer expert.
When it comes to a logo design, there are some easy steps but essential rules that you need to remember. Most of the small brand owners take their logo in a lighter way and pay a heavy price for it. Their trademarks fail to make any impression on the viewers. A logo that is not carefully designed can harm business prospects since it will create a wrong perception of your brand.
So, in this blog, we have mentioned some golden rules that will help you in creating a strong design. So, let’s get started with all the essential details.
Golden Rules to Follow For an Attractive Logo Design
Designing a logo is not just about making something that looks attractive. It is about making a design that tells people who you are and what your brand is about. If you are not sure about where to begin, a logo design company can help you through this procedure. However, if you prefer a design by yourself, here are some important rules for creating your logo.
Discover Conceptual Icons
In logo design, an icon is a simplified visual that captivates the spirit of your business. A common concept about your icon should be a picture showing your service or product.
While this may benefit many, it doesn’t have to be the same case for all brands. You can discover more conceptual icons to show what your company does.
Utilize Your Space
An icon is insufficient for most brands to show their brand identity fully. If you opt for a logo design maker, you can insert your taglines and name. This is also called a slogan; taglines are phrases that sum up your brand’s existence, purpose, and tone.
Play Around With Lowercase Or Caps
When it comes to a good logo design, sometimes the tiny details make all the difference. Something as simple as playing around with a letter case can bring your trademark and typeface to a whole new level.
Design A Memorable Logo
While the simplicity of a personalized logo design is attractive, your logo should also be a unique one. Also, it should help your target audience remember your design quickly, which is essential for brand recall. A memorable emblem is one that people like quickly at first glance and recall your brand whenever they see it. So, make sure your logo tells the customers something different about your brand.
Make It A Timeless Design
Customers have an emotional connection with the logo and stay attached to it for years. Good logo designs have become advanced cultural identities in different cases, and people take pride in aesthetically designed logos. However, you may lose the client’s trust if you must re-design your logo every few years. So, ensure that your first logo design is in a way the audience has accepted for decades.
Consider Your Services Or Products
Keep your services or products in mind while designing a distinctive logo for your brand. People will think about your offerings when they see your logo. Your logo should make an unforgettable first impression on the customers to create a strong brand perception. Consider your brand’s industry and design a logo that best shows it. Next, think about what you are trying to sell, and then portray it through your logo design.
Portray Your Brand Message Through Colors
Colors are strong design elements that a skillful logo designer discovers to call viewers’ emotions. Each color shows a set of emotions. For example, red is to show aggression, passion, energy, and love. Yellow is a color for hope and sunshine; brown is raw emotions. Remember that color has its intrinsic meaning, which later becomes deeply connected with a brand’s identity, leading to brand recognition. Using these colors strategically can speak louder than the text you wish to include in your logo.
Carefully Choose Your Typography
If you have decided to make a typography-based logo, choose the right one, as it is essential to give your logo design and brand personality. Just like a poster designer selects fonts to match the theme and tone of your poster, you need to pick a font that matches your brand. There are four types of fonts that you can consider in keeping with your brand’s personality. These fonts are script, serif, sans serif, and display. Opt for serif fonts if your brand personality is formal and serious. However, for friendly and informal, pick sans serif.
Work On Your Design Style
Ensure your logo design is based on one of the styles, even if you desire to make a distinctive visual brand identity. Some styles that designers follow in their routines are retro, classic, quirky, fun, minimalist, vintage, and handmade. Pick one of these styles, considering your brand message and personality. A classic logo style is perfect when projecting your brand as durable and trustworthy. For example, Coca-Cola’s design uses a classic style of lettering. To give your design some modern touch, opt for minimalistic styles.
Try It On Mockups
When designing a logo, remember that the brand’s owner will use the logo in various advertising and marketing campaigns. Furthermore, a logo appears on different services, products, and digital products. All you need to do is test your logo design on different mockups. Mockups help you understand how the logo will appear in real-life situations. So, use mockups like business cards, websites, signboards, clothes, and more to see how the logo will look.
Frequently Asked Questions
What are some golden rules for logo design?
A good logo design should be simple and easy to design. Avoid complicated designs that can be difficult to reproduce or remember. It should be memorable and easy to recognize. The design should target a distinctive style and stand out from the competition.
What are the five key elements in creating a logo?
Here are key elements you need to consider:
- Simple: Your trademark needs to be easily identifiable at first look.
- Memorable: An effective logo should be memorable.
- Timeless: An effective logo should avoid trends and must be timeless.
- Versatile: A good logo can be used in different colors and sizes.
- Appropriate: It must be appropriate according to your brand’s personality.
What makes a logo perfect?
The first quality great logos share is that they are relevant to the market their companies target. Most importantly, they portray a brand’s identity and personality. A primary element is using colors in your logo, which can recall different emotions and show your brand’s personality to consumers.
Conclusion
A strong and impactful logo design is very important. Your brand’s trademark must be unique and simple and have the power to engage viewers. Such logos are memorable due to their various use of fonts, colors, and other elements. But avoid making a trendy trademark since it won’t last for long. On the other hand, you will need to redesign it after some years. Therefore, opt for a timeless design style. Don’t miss to test your logo design on mockups to see how it will look on different items.