The first impression is dependent on the information we share. When it is about designing a business card, shortlisting the things to add is tricky. Due to limited space, it is impossible to add everything. Yet, you need to add enough information that can prompt the recipients to take the action they want to take.
In this blog, we will discuss the things that you can add to your business card and compel your audience to pay a visit to your business. So let’s read before we design our business card.
Information to add to the business card
Front side:
Logo
The logo is the visual representation of the company. It represents your business and is the sign that will let the customers remember you. Having a logo feel like the company is credible, professional, and trustworthy.
This mini-marketing sign should be present on the front of the card. Use a high-quality image so your edges may appear crisp when they are printed. Try to avoid adding text near the logo or expanding the logo so big that it results in breaking the pixels. If you feel that the logo is looking too crampy on the business card, scale it down. Adjust it by increasing the white space around it. If want to add a professional look, contact services like a logo design service or logo creators near me. They will help in designing a logo that is aesthetically appealing and delivers the core message.
Company name
With the logo as the key component of your brand’s identity, the company’s name on the business card is also important. Keep the font visible enough as people are most likely to remember these critical business card details. The name of your business is the largest piece of the text on the card. You should make sure that you are spelling the name of the company correctly so people can know about your business. For instance, Complete Financial Solutions should be printed on the card instead of CFS.
Tagline
If you have a tagline or slogan for your business, add it to your business card! For instance, if you don’t have any tagline or slogan for your business, craft one by summarizing your services in a few words. This will be beneficial especially when the name of the company is not self-explanatory. For example, ByteWave has the tagline, “Riding the wave of digital innovation” on their business cards that communicate their specialization. These words are professional, honest, and focused on the core service.
Back of the card:
Your name and title
Narrate your connection with the business by adding your full name on the business card with the job title. Adding the title will serve as a great memory jogger. Some are good at remembering the names while some people remember your area of expertise. You can print your picture portraying your face (headshot) to show the audience behind the business, especially if it is a one-on-one interaction. Photo business cards are ideal for professionals in real estate and photography businesses.
Contact details
The contact details on the card should include your official email address, contact number, and social media handles. These are the core information for your business cards and will pave the way for people to contact you. On the card, align all the details on the left, right, or central of the card according to making it readable. Make sure you choose an emphasized font and a prominent placement.
Your address- online or physical
Ensure that you add your website URL. You can remove the http:// as it is not necessary and might take up enough space. Just make sure that there is consistency between the design of the business card and your website. When the customer visits your website through the URL on the card, the font and color scheme of the website should be cohesive.
If you are operating the business visually, there is no need to add the mailing address on the card. You can skip it to save the space for other important things. You can ask for guidance from services like a business card marker or business card designer. They will help you through their expertise.
Social media handles
If your business is active on social media, you should add the social handles on the card. Use clear platform icons. This will help in attracting new customers and increasing traffic on social platforms.
QR code
If you feel that your card is cluttered with enough information and it is giving a non-professional look. You can use a QR code. Your customers will quickly scan and find additional information like operation hours, special promotions, or small business stories. This should be placed at the back of the card as this is something extra.
FAQs
What contact details should be part of the business card?
You can add your phone number, email address, and the website URL on the card. This will make it easy for people to contact you. For the hard cards, you can include the address to guide the customers to your physical location.
Is it professional to add a photo to the business card?
Adding the photo to the card will make it more personal and unique. Your customers will remember you. This is best in real estate and photography businesses. Just make sure that the picture is of high quality.
Is the job title compulsory on business cards?
Without the job title, you cannot clarify your role and let people know your expertise. This small detail can make a huge difference. However, this is not a must element.
Does adding social media handles on the card reflect professionalism?
Using social media handles on the cards is a professional act. Just include the relevant handle and clear icons of the platforms so customers can connect visually.
The final comment
A well-designed business card should include all the essential information. These will allow your potential consumers and partners to connect to you easily.
Add your name, job title, name of the company, and contact details on the front side of the card. Additionally, you should include a professional logo that is high quality to leave a memorable impression. At the back of the card, include the social media handles and other miscellaneous details. Keep the card professional as it is one of the best marketing tools.